Claims (from Urban Decay’s website and the packaging):
“Find your naked truth with Stay Naked Weightless Liquid Foundation, our vegan, buildable medium coverage liquid foundation with a real-skin matte finish that lasts up to 24 hours.
We designed this lineup of 50 shades with 9 shade intensities, 3 mastertones, and 7 undertones to dial in your precise color match. Our waterproof, longwear foundation feels like wearing nothing, thanks to a breathable, flexible formula that moves with you (all day and all night, up to 24 hours!). It not only feels better, it even looks better with its stay-true color, which minimizes the appearance of pores—so you always look like you.
Urban Decay is 100% cruelty-free.” – from website
“Does not transfer” – on the box
“Does not contain animal-derived ingredients or by-products” – on the box
Quantity: 30 mL / 1 Fl. Oz.
Shade Range: 50 Shades
Expires After: 12 Months
Ingredients (from UD Website, also on packaging):
Aqua / Water / Eau, Dimethicone, Isododecane, Alcohol Denat., Trimethylsiloxysilicate, Butylene Glycol, PEG-10 Dimethicone, Perlite, Disteardimonium Hectorite, Synthetic Fluorphlogopite, Nylon-12, Isopropyl Lauroyl Sarcosinate, Diisopropyl Sebacate, HDI/Trimethylol Hexyllactone Crosspolymer, Bis-PEG/PPG-14/14 Dimethicone, Magnesium Sulfate, Phenoxyethanol, Disodium Stearoyl Glutamate, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Silica, Silica Silylate, Acrylonitrile/Methyl Methacrylate/Vinylidene Chloride Copolymer, Tocopherol, Moroccan Lava Clay, Aluminum Hydroxide, Glycerin, Empetrum Nigrum Fruit Juice, Isobutane, Potassium Sorbate, Methicone. [+/- (May contain/Peut contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide, CI 77007 / Ultramarines, CI 15985 / Yellow 6 Lake]. D229751/1
Smell/Fragrance: No fragrance. I didn’t notice any smell with application. If I pump it out on my hand and actively look for a smell, there is a very faint mineral/earthy/powdery kind of scent.
Shade: 20NN is a decent shade match. It has more yellow undertones than I was expecting but once I blend it out, it looks fine. I didn’t notice any oxidation after I applied it or as I wore it throughout the day.
Application: When I use a brush to apply this, it pools in pores and looks terrible. For the best finish, I use my fingers to tap the foundation onto my skin and then blend it in with a damp sponge. This results in a much lighter coverage but a far better and more natural finish. I think the reason it looks so bad applied with a brush is that this formula dries down very fast. I recommend working in small sections rather than attempting to apply it all over your face and blend it all in at once. This isn’t a foundation I would turn to if I was in a rush or wasn’t feeling patient. It takes some work to get it to look good. I also need to go into this with well-prepped skin (exfoliated and very well moisturized).
Texture and Finish: The consistency is on the thinner side but I wouldn’t describe it as watery. It smooths the look of pores and leaves the skin with a natural matte finish. It’s not a dry-looking matte but it doesn’t add any extra glow to my skin either. “Weightless” is accurate. It doesn’t feel like anything on my skin.
Coverage: Light. On my skin, this is not buildable in the slightest. If I try, it ends up pooling in my pores and becoming patchy. Not sure if this is because of my skin type, my skincare products, or just the way this formula is.
Longevity: This lasts all day on me as long as I apply it well from the get-go. I do need to blot, but after about 6 hours on my forehead and 8 hours on my cheeks. It takes a longer time to get greasy looking than many of the other foundations in my collection. I don’t need to set it at all if I don’t want to. Powder blush, powder bronzer, etc will blend over it just fine. Choosing not to set this foundation will give it the best chance of looking good for a long time. If I do powder it, then as it gets oily throughout the day, that powder will begin to look cakey. It’s also not totally transfer-proof. Once it gets a bit oily, and I blot, a tiny bit of the foundation will come off on the blotting sheet.
This is a light coverage, long-wearing, matte formula with a thinner consistency. It’s not forgiving on textured or dry skin. In order for it to apply well, my skin needs to be in great condition (well hydrated, exfoliated, moisturized). It takes a lot of effort for me to get my skin into the condition it needs to be in for this to work, so this is not a good product match for me, personally. I think it would work best on someone with normal or slightly oily skin with very minimal texture, smaller pores, and someone who doesn’t need/want very much coverage.