KVD Good Apple Full Coverage Serum Foundation is a buildable coverage, natural-finish foundation with a relatively thin consistency and surprisingly hydrating feel. It comes in 40 shades and you get the standard 1 fl oz / 30 ml of product for $42.
Revlon Illuminance Skin Caring Foundation is a light to medium coverage foundation with a moisturizing formula and lightweight feel. It is said to have skincare properties with ingredients like squalane and hyaluronic acid, and is supposed to improve skin texture over time with daily use. It retails for around $18 and comes in 28 shades that appear to cover a wide range of skin tones.
NYX Bare With Me Blur Skin Tint Foundation is a medium coverage, matte finish foundation that comes in 24 shades. Its main claim is that it’s supposed to blur not just the look of texture and pores but also discoloration and imperfections. It is supposed to feel lightweight, have buildable coverage and leave the skin with a shine-free finish without being drying.
Patrick Ta Crème Foundation & Finishing Powder Duo is a two-in-one product containing a medium coverage foundation and a translucent, natural-finish powder. It retails for $52, contains 0.42 oz of foundation (less than half of a standard size liquid foundation), 0.32 oz of powder, and comes in 24 shades.
I picked up a few things from Ulta recently and the Essence Pretty Natural Foundation caught my eye mainly because it has a surprisingly large shade range for the price.
Nars Soft Matte Complete Foundation is described as “a full coverage, natural-looking matte foundation that resists shifting shades throughout the day due to oxidation, and features comfortable 16-hour wear.” It comes in 34 shades and retails for $40.
Too Faced Born This Way Matte Foundation is supposed to be an oil-free, waterproof foundation with a matte finish and undetectable coverage that comes in 35 shades and retails for $40. It is boldly implied to stay matte and control oil for 24 hours.
Ilia’s Super Serum Skin Tint is a tinted sunscreen with SPF 40 that comes in 18 shades and retails for $46.
Maybelline Dream Radiant Liquid Foundation is described as a hydrating foundation that delivers medium coverage and a radiant finish. It comes in a standard 1 fl. Oz glass bottle with a pump, retails for $13, and is available in 20 shades.