Loreal Voluminous Panorama Mascara is supposed to have a volumizing formula and an applicator that helps apply the product evenly to all of your lashes from inner corner to outer corner so that you end up with a more “voluminous” fanned out fringe without clumps, flakes or smudges. It comes in 3 shades (Black, Blackest Black, and Black Brown) and also in waterproof and washable versions. It looks like the waterproof one is only available in Black. Depending where you buy it, you can find it for around $13-$16. As of the time of this review, it is available to purchase from Ulta, Walmart, Amazon, and CVS.