Maybelline Vivid Matte Liquid Lip Color is supposed to offer high impact matte color in a comfortable-to-wear formula. The packaging is very similar to a lip gloss with a slanted doe foot applicator. There is a fragrance which I can both smell and taste when I first apply it but it fades after several minutes. Available in 10 shades, it contains 7.7 ml / 0.26 fl oz., retails for around $7.99 and is available at most major drugstores, Target, Walmart, and Ulta.
I purchased the shades Nude Flush, which is a warm light pink, and Berry Boost, which is a deep fuchsia. I was expecting this product to feel drying but immediately upon application it had a velvety, lightweight, mousse-like texture. Initially, it had a soft sheen but after a few minutes it dried down to more of a satin finish. The color is intense and opaque but can be sheered out to a degree. After 6 hours there was still color on my lips but it looked dry around the edges of my mouth it had worn off completely on the inner part of my lips. The longest I’d go without touching up would be about 4 hours with these.
Reading the reviews others left on this product, I can see that some people had the expectation that it would dry down like other matte lip products. Being someone who typically doesn’t wear matte lipsticks, I wasn’t expecting this to dry down completely and on the contrary, I liked this. If you have trouble with dry lips and avoid mattes for that reason, you might enjoy this product.