What they are: Elf Camo Liquid Blushes are highly pigmented, creamy, blendable blushes that go for $7 each and come in 9 shades. They don’t dry down too fast or too much and can be applied with fingers or brushes, creating a noticeable flush with a hydrated-looking dew. Some of the shades have very fine shimmer that is only noticeable extremely close up. None of them have any large or noticeable sparkle.
Packaging: Small plastic container similar to a lipgloss with a doefoot applicator. Pulling the applicator past the stopper out of the tube can take *just enough* extra effort to make me worry I will fling liquid blush onto whatever is around me, though this doesn’t actually happen. Luckily, not too much product coats the applicator and it isn’t very liquidy, so it doesn’t a big mess around the neck of the tube. The names of each shade are printed on the bottom of the tube in very tiny print.
Smell/Fragrance: I do not smell any fragrance. There is a hardly noticeable paint-like smell if I’m really getting close and looking for it, but it isn’t noticeable at all during application.
Expiration: 12 months after opening
Ingredients: Ingredients vary a bit from shade to shade. They are listed both on the box the product came in and can be found on the Elf Cosmetics website. Below are the ingredients for the shade Peach Perfect, to get an idea of the general formula. The first several ingredients listed are the same across many of the shades and differences can be found more toward the very ends of the lists for each shade.
Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Octyldodecanol, Trimethylolpropane Triisostearate, Boron Nitride, Illite, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Trimethylsiloxysilicate, C9-12 Alkane, Alumina, Disteardimonium Hectorite, Phenyl Trimethicone, Ethylene/Propylene/Styrene Copolymer, Sorbitan Sesquioleate, Propylene Carbonate, Ethylhexylglycerin, Triethoxycaprylylsilane, Tin Oxide, Butylene/Ethylene/Styrene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Aluminum Hydroxide, Tocopherol, Rosa Damascena Flower Water, Water (Aqua), Ricinus Communis (Castor) Seed Oil, Sodium Hyaluronate, Hydrogenated Castor Oil, Hibiscus Mutabilis Flower Extract, Phenoxyethanol; MAY CONTAIN: Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide (CI 77499elfcosmetics.com
Shade Selection: It looks like there is a good mix of shades that go from fairly pale to quite rich and bright and most of them differ enough from each other. A few of them look somewhat similar once they are sheered out, so I don’t think having shades that are close to each other in depth or tone is necessary at all. For example Peach Perfect and Dusty Rosé are similar enough once blended that having only one of them is needed to give me about the same effect. The lightest shades are pretty pale but because they are so highly pigmented, they show up well on my skin tone. The deepest/brightest shades also work on me and apply evenly and blend out just as smoothly, but I have to be much more light handed in how I apply them. For these ones, I need to dot the color on the back of my hand instead of directly onto the cheek and pick up a very small amount to achieve a comfortable level of color payoff.
Application: For the lighter shades, I just use a single small tap of the wand directly on the cheek and blend the color out with my fingers or a dense brush. The color blends out evenly without disturbing my foundation underneath too much. The creamy texture is not too far off from the texture of my foundation and I don’t find the blushes lift or disrupt my foundation underneath too much. They begin to dry down a little bit as I sheer them over the cheek but never reach a completely dry/set state. I could probably continue blending them indefinitely. For the deeper/brighter shades, this method results in way too much color payoff. For those, I find it easier to tap the wand on the back of my hand and then pick up a TINY amount on my fingertip to then blend over the cheek. It can also be helpful to do a final blend with a clean foundation brush. These blend out just as easily and result in color that looks just as even as the lighter ones. As long as the product doesn’t go bad or dry out, I could see a single container lasting forever.
Texture/Consistency/Finish: These have a somewhat thinner feel without being watery. If I place the open container on its side, the product stays inside. They are lightweight and dry down a little as they are spread over the skin but they don’t have a powdery, mousse-y feel. They remain moveable and have a slight hydrating quality to them without being slippery or oily. If you look at the container photos for the individual shades below, a very slight amount of fine shimmer can be seen through the plastic packaging for some of the shades. Once I apply and blend them out on the cheek this shimmer doesn’t translate at all. It doesn’t result in a sparkly looking cheek, just a smooth, subtle, even sheen that looks like the skin is well hydrated.
Pigmentation/Color Payoff: All of the shades share about the same level of highly pigmented color payoff. On my skin tone, I find it nice that the lighter shades show up well while still looking like a light blush color. During swatching, a couple of the bright pinks left a slight stain on my arm. The more orange-toned shades didn’t seem to do this.
Longevity: I’ve wear tested this all day twice. Once with the shade Comin’ In Hot Pink and once with the shade Peach Perfect. Both lasted well all day and I could still see the color by the evening. Peach Perfect seemed to blend into my skin tone more by the end of the day than Comin’ In Hot Pink but was still visible. While the color sets to some degree, they can still transfer with touch. For example, if I were to lay my head on a pillow without removing my makeup, some of the cheek color would probably transfer lightly. I tested this by taking a tissue to the face midday and pressing into the skin. A bit of color came off onto tissue but the blush was still firmly gripping onto the skin and resisting transfer.
Pros and Cons
Things I like:
- Shows up well. A little goes a long way.
- I can continue blending them as long as I want. They don’t set down 100% dry.
- There’s no obvious shimmer or sparkle on the skin. They give the cheeks a natural-looking dewy finish.
- Doesn’t lift my foundation or lift itself during application.
- Color wears well and stays strong all day.
- Great selection of shades.
- Good price, good quality.
Drawbacks and other considerations:
- The color payoff can be really intense for the deeper shades (on me). This is fine but I need to change the way I apply them.
- The way the applicator pulls out of the container feels disconcerting but hasn’t actually caused any problems.
Do I Recommend Them?
Yes. I’ve been craving liquid blushes for a while and these are giving me exactly what I was hoping for. I wanted something that wouldn’t interfere with my foundation and give me a more hydrated/dewy looking finish without relying on shimmer to do it. These are priced very reasonably AND are actually nice quality too.
Peach Perfect is a pale peachy pink with subtle warm undertones. If you like “apricot” shades but find they are often darker than you prefer, this is a nice lighter version.
Dusty Rosé is a soft warm pink. This is similar to Peach Perfect but is ever so slightly more pink-toned. The depth is about the same and from a distance, they aren’t that easy to tell apart.
Suave Mauve is a medium cooler toned pink. This has a bit more depth than the previous two shades but I am still able to dot the blush (lightly) directly onto the cheek during application without feeling like I’m applying too much.
Coral Crush is a beautiful vibrant pinky peach. With this one I have to be careful to apply the product lightly to avoid applying too much color to the cheeks. I can’t dot the applicator directly onto the cheek, not even very lightly, because too much product transfers. I have to pick up a tiny little bit on the tip of my finger and build up the color slowly and carefully to get a flush that is noticeable but not too bright.
Gorg Orange is an intense hot orange with strong warm undertones. In the container, the micro fine shimmer is most visible in this shade but it doesn’t actually show up as shimmer on the cheek. Just like with the previous shade I need to be VERY light handed when applying this one and be extra mindful of blending. It shows up as a true orange and not coral.
Bronze Bombshell is a warm brown with subtle red-orange tones. This isn’t too far off in effect from Gorg Orange on me but has a more neutral vibe.
Pinky Promise is bright, warm bubble gum pink. I can apply this either directly to the cheek or more lightly by picking up a bit with my fingertip. Applying this more heavily gives me a brighter, zingier pink effect and using a lighter hand gives me a sweeter, creamier pink look. While swatching this, it left a very faint pink stain behind on the skin.
Comin’ In Hot Pink
Comin’ In Hot Pink is a medium-deep cool toned rose pink. This is another one I have to be super light handed with and build up slowly. The final effect ends up looking similar to Pinky Promise, but more cool toned. This one left a more noticeable stain on my arm during swatching.
Berry Well is a deeper reddish pink. This is similar in depth and color to Comin’ In Hot Pink but this has more red in it. The blended out effect looks more neutral-cool than straight up cool toned. As with many of the other shades, I couldn’t apply this directly to the cheek without the color coming out too strong.