The major claim about Rimmel The Only 1 Lipstick is that you don’t have to compromise because this lipstick is supposed to do it all. It is said to pack a punch of color and last while being moisturizing and comfortable to wear. There are 12 shades in the line, each containing 011 oz. / 3.4 g and retailing for around $7. They are available at Ulta, Walmart, Target, CVS, Rite Aid, and Walgreens.