Disclaimer: This post contains affiliate links, which means I make a small commission when you make purchases through them.
Milani Stay Put Liquid Brow Wax is a product for shaping and holding brow hairs in place. It is a colorless wax and does not come in tinted versions but can be combined with other brow products (powders, brow pens, etc.) to add color. It similar in concept to a clear brow gel but feels different to the touch (not crunchy), and has more hold but remains flexible all day. The tube is about the same size as a mini mascara, contains 5ml, and can be purchased for $11 from Milani or Ulta.
Of all the new Milani things I picked up, this was surprisingly my favorite one. I almost didn’t even get it. At first glance, it doesn’t seem like anything different or special and I already have plenty of things I can use to set my brows into place.
In my skepticism “liquid wax” sounded like just another gel. But this truly does work like a liquid wax. The hold is much better than what I get with standard brow gels and is very nearly into brow soap territory. I imagine it would work well with coarser, more textured brow hair. Because it stays flexible, I can keep messing with the shape of my brows until I’m happy or fix them later in the day. As I’m applying it, the product hardens and the hair becomes less pliable within seconds, but it never causes my brows to feel crunchy or stiff.
It is supposed to dry down clear – it doesn’t. From straight on, it looks completely transparent, but at certain angles, it has a very faint white cast to it and I can kind of see it sitting on top my brow hairs. Sometimes I see a few tiny clumps. The more heavily I apply it, the more of an issue it becomes. The clumps are generally small and you can use brow powder over top to tone down or hide the white color. As long as I distribute the wax evenly, it isn’t terribly obvious. I’m not too bothered by this but I could see it being annoying to some.
Be careful to apply it sparingly because it can build up quickly and cause the hairs to end up plastered against the skin. That’s not a bad thing but it may not be your desired effect. The brush holds a reasonable amount of product – not too much, not too little. It has lots of very tiny bristles and spreads all the brow hairs out evenly. It’s a much nicer brush than the ones on the ends of my various spoolies.
As I mentioned before, it builds up quickly and once that happens it is hard to “go back” without removing the product. If all you want is a natural-looking, light hold here’s a tip:
Once you get just the right amount applied to get the desired hold, stop using the included applicator to maneuver brow hair into place. Switch to a separate, clean spoolie so you aren’t adding more product while adjusting the hairs into place.
It is possible to get the “soap brow” look with this. If I want to apply it heavily, I will drag the wand slowly and firmly against the brows, adding 2 or 3 layers. The included applicator presses the hairs flat on its own but you could use a separate tool like the Elf Brow Lift Applicator or just the handle end of a brush. This holds the hair very well against the skin and I can use powders, ink pens, etc. over top and they adhere fine over the wax.
Using the product this way almost works as well as actual soap. The hairs generally stay well all day on the outer half of my brows but hairs on the inner part are more stubborn and want to pop up away from the skin early in the day.